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How to Overcome Objections as a Life Insurance Agent

Updated: Dec 21, 2022


As a life insurance salesperson, you know that objections are a natural part of the job. It's not uncommon for clients to have reservations about committing to a policy, and it's your job to overcome those objections and help them make an informed decision. But why is it so important to overcome objections in life insurance sales?


Why You Need to Overcome Objections


To Help Clients Make the Best Decision for Themselves and Their Loved Ones


Life insurance is an important financial tool that can provide financial security and peace of mind for both the policyholder and their loved ones. By overcoming objections, you can help your clients understand the benefits of life insurance and how it can help protect their loved ones in the event of their untimely death.


To Build Trust and Establish Yourself as a Knowledgeable and Reliable Source of Information


Overcoming objections requires a deep understanding of the products and services you offer, as well as the needs and concerns of your clients. By demonstrating your expertise and being able to address any objections or concerns your clients may have, you can build trust and establish yourself as a reliable source of information.


To Close the Sale And Meet Your Sales Goals


Of course, as a salesperson, one of your main goals is to close the sale. By overcoming objections, you can move closer to securing a policy for your client and meeting your sales goals.


The Most Common Objections You Will Hear


I Can't Afford It

This is one of the most common objections in life insurance sales. It's important to emphasize the long-term value of life insurance and how it can provide financial security for loved ones in the event of the policyholder's untimely death. You can also offer options and customize the policy to fit the client's budget.


I'm Too Young/Old for Life Insurance


Some clients may feel that they are too young or too old for life insurance. It's important to educate them on the benefits of life insurance at any age, such as locking in a low premium while young and healthy or providing financial security for loved ones and covering end-of-life expenses later in life.


I Don't Need Life Insurance


This objection can be more challenging to overcome, as the client may not see the value in life insurance. It's important to emphasize the importance of life insurance for anyone who has loved ones relying on them financially and to ask the client to consider what would happen to their family if they were to pass away unexpectedly.


I Already Have a Policy Through My Employer


While employer-provided life insurance can be beneficial, it's important to emphasize the differences between employer-provided coverage and a personal policy. A personal policy can provide additional coverage and is not tied to employment status.


I Don't Like the Pressure/Commitment of a Long-term Policy


Some clients may be hesitant to commit to a long-term life insurance policy due to the pressure or commitment involved. It's important to emphasize the flexibility of life insurance policies and the option to choose a term length that fits the client's needs.


I'm In Good Health, I Don't Need Life Insurance


It's important to educate clients on the fact that life insurance is not just for those in poor health. Accidents and unexpected illnesses can happen to anyone, and a life insurance policy can provide financial security for loved ones in the event of the policyholder's untimely death.


I Don't Like the Idea Of My Loved Ones Profiting From My Death


Some clients may be uncomfortable with the idea of their loved ones benefiting financially from their death. It's important to emphasize that life insurance is not about profit, but rather about providing financial security and peace of mind for loved ones in the event of the policyholder's untimely death.


How to Overcome Objections


Listen Actively and Empathetically


It's important to listen carefully to your clients' objections and concerns and try to understand where they're coming from. Show empathy and validate their feelings, even if you don't necessarily agree with them. This helps build trust and sets the stage for a productive conversation.


Use Storytelling to Illustrate The Importance Of Life Insurance


Sometimes, it can be helpful to use storytelling to illustrate the importance of life insurance. For example, you could share a personal anecdote about a time when life insurance helped a loved one during a difficult time or talk about how life insurance has helped other clients in similar situations. This can help your clients see the real-world value of life insurance and how it can help protect their loved ones.


Use Data and Statistics to Back Up Your Points


While storytelling is a powerful tool, it's also important to use data and statistics to back up your points. This can help your clients see the bigger picture and understand the importance of life insurance in a more concrete way.


Offer Options and Customize The Policy to Fit Your Client's Needs


One common objection is that life insurance is too expensive. To overcome this objection, it's important to offer a range of options and work with your clients to find a policy that fits their budget. You can also customize the policy to fit your client's specific needs, such as adding riders or adjusting the coverage amount.


Follow Up and Be Available for Questions


After you've addressed your client's objections, it's important to follow up and be available for any additional questions or concerns they may have. This helps build trust and shows your commitment to helping them make the best decision for themselves and their loved ones.


Final Thoughts


In conclusion, overcoming objections is an essential part of life insurance sales. By listening actively, using storytelling and data to illustrate the importance of life insurance, offering options, and customizing policies to fit your client's needs, and following up and being available for questions, you can help your clients make informed decisions about their coverage.



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