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Recommended Reading for Life Insurance Agents



As a life insurance agent, it's crucial to stay up-to-date on industry trends and best practices in order to provide the best service possible to your clients. In this blog post, we'll recommend a few key readings that can help you improve your skills and stay informed.


First on our list is "The Life Insurance Selling System" by Ben Feldman. This comprehensive guide covers everything you need to know about selling life insurance, including prospecting techniques, closing strategies, and post-sale service and retention. Whether you're a seasoned pro or just starting out in the industry, this book is a must-read.


Next up is "The New Business of Life Insurance" by Ben Baldwin. This book takes a modern approach to selling life insurance, focusing on the use of technology and social media to reach and engage with clients. If you're looking to stay ahead of the curve and adapt to the changing landscape of the industry, this book is for you.


If you're new to the life insurance industry, "Life Insurance for Dummies" by Jack Hungelmann is a great resource to get you up to speed on the basics. This straightforward guide covers all the fundamental concepts you need to know in order to succeed as a life insurance agent.


For practical advice on building and maintaining a successful life insurance business, we recommend "The Professional Insurance Agent" by Rick Tilman. This book offers tips on everything from prospecting and marketing to customer service and retention.


We also suggest, "The Ultimate Sales Letter" by Dan Kennedy. This book is a must-read for any sales professional, including life insurance agents. It provides practical tips and techniques for crafting effective sales letters and other marketing materials, helping you to effectively reach and engage with your clients.


Finally, a personal favorite of ours is The "Sales Warrior Playbook" by Andy Elliot. It is is a valuable resource for life insurance agents because it provides a comprehensive overview of the sales process, including prospecting, closing, and post-sale service. The book is written in a practical and actionable style, with specific strategies and techniques that life insurance agents can use to improve their sales skills and build a successful business.


One of the key strengths of the "Sales Warrior Playbook" is its focus on the mindset and attitude required for success in sales. The book emphasizes the importance of developing a positive and proactive approach to sales, and provides strategies for overcoming common challenges and setbacks.


Another key benefit of the "Sales Warrior Playbook" is its emphasis on building long-term relationships with clients. The book provides strategies for maintaining strong connections with clients over the long term, which is essential for building a successful life insurance business.


In addition to these books, there are also many industry publications and online resources available that can help you stay informed and continue learning. As a life insurance agent, it's important to never stop learning and improving your skills. By staying up-to-date and continuously seeking out new resources, you'll be well-equipped to provide the best possible service to your clients.


If you are considering becoming an agent or if you are thinking about changing companies, Real Financial would love to have you on our team.


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