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Why Every Life Insurance Agent Needs a Good CRM

Updated: Dec 21, 2022




Professional organizer Christina Scalise once said that “Organization isn’t about perfection. It’s about efficiency. Reducing stress and clutter, saving time and money, and improving your overall quality of life.” While she was likely talking about the home, the same things can be said about business as well. Effective organization can improve the flow of communication between you and your current and prospective clients and better communication leads to more sales.


You could use binders or a spreadsheet to accomplish this, but physical files often get lost, and spreadsheets are not always effective. These methods can do little more than store information. They don’t make doing your day-to-day tasks easier and updating your files this way can be tedious. That’s why you need to invest in a good CRM.


What is a CRM


A customer relationship management system (CRM) is a set of processes and technologies that companies use to manage customer interactions. A CRM tool's core purpose is to create a simplified user interface for a collection of data that helps businesses recognize and communicate with customers in a scalable way.


CRM software often includes analytical features that help contextualize data by dividing it into useful metrics and actionable items. The performance of a marketing campaign can be assessed using metrics like click-through rates, bounce rates, and demographic data to adjust optimization strategies.


Regarding your calls, you may utilize the data to identify patterns in things like the response rate, the quantity of dials, and sales. It's simple to add customers for follow-up or failed sales into do-not-call lists. Some CRM software even lets you dial directly from the website or app you are using, meaning you have a one stop shop for every step of the sale.


CRMs Personalize Every Sale


Very few industries have as diverse of a customer base as life insurance sales. The type of amount and reason for needing for life insurance is never exactly the same twice; and your customers will be just as diverse. You want each of your customers to know that you are working to meet THEIR needs, not just your own.


Understanding what your contacts require is key to winning their business and gaining long-term loyalty. To gain new leads and promote referrals, you need to know what people want before pitching a product or service. This is where a CRM comes in handy. With a well-made CRM system, you can gain an even more complete view of customers and their past histories, enabling you to deliver even more personalized services and to include more information in the customer record.


When it comes to life insurance this can help you track geographic location, age and medical history in order to find the most comprehensive policy for your client and gives you a view of what has worked well for similar clients in the past.


Using spreadsheets or disconnected systems to manage your customer relationships and data means that you must input or import data manually. You may also lack the context to create full picture of a customer’s needs and then try to create a graphical way to present this data. A CRM does most of this for you. After you've made the initial investment in the platform, you'll be able to utilize another CRM perk, the dashboard.


CRMs Dial You into Data


Data is the new oil. It's the fuel that drives innovation, improves productivity, and promotes growth. Data collection is important for life insurance agents because it helps them understand their customer’s needs better, which in turn helps them sell more policies.


CRM data benefits are not just limited to customer management. With the help of data dashboards, you can also track your sales performance and make better decisions based on that. For example, if you want to know how many calls you made per day, or how many leads are in your pipeline, all this information can be found on the dashboard. With Real Financial iKon’s CRM, you can even listen to recordings of past calls to see what word track and conversation style works or does not work for you.


Save Time with Extra Tools Like Predictive Dialers


Life insurance agents waste a great deal of time on mundane tasks. One such task involves the sales call itself, which is where a CRM’s predictive dialing tool can come in handy. Predictive dialers are a type of software that use predictive analytics to automatically dial phone numbers, typically in sequence, and play a recorded message. This software is often used by insurance agencies, banks, and other companies that need to contact large numbers of people in a short amount of time. The CRM for Real Financial iKons has this, and many other great tools built right in, just as automated texts and emails to get you connected with your clients at the push of a button.


What Makes Real Financial iKon’s CRM Stand Out from the Crowd


A CRM developed by Real Financial iKons would almost certainly ensure your success in the life insurance sector. Your phone will ring right away thanks to our automated follow-up system with 50 points of contact and a 27+ day lifespan! Additionally, we provide a monthly lead source to keep your pipeline full and generating insurance policies.


With our CRM you’ll get the following and more:


  • A Dedicated Twilio Number That Forwards Right to Your Phone

  • A Dedicated Auto Dialer to Make Calls from The CRM Website and App

  • Support For Zapier Integration

  • Automated Texts and Emails to Follow Up with Potential Clients

  • Automated Campaign Triggers

  • Google Calendar Integration for Tasks and Appointments

  • Call Reporting

  • Missed Call Texts

  • Easy Access to All of Customer Demographic and Interaction Data In One Place!

You’ll also be able to access our state-of-the-art lead center. We are aware that it may sound impossible, but we can GUARANTEE you 200 more sales leads to work with over the course of the next 30 days! We generate the leads, leaving the sales to you. Why be an average salesperson when you can be the best?



If you are considering becoming an agent or if you are thinking about changing companies, Real Financial would love to have you on our team.


Click here to get started on your new career path and become an iKon


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